SEO Guide for small businesses
According to a study by MarketingSherpa, organic search is the main source of conversions, regardless of a business’s target market. Having this fact in mind, it is easy to see why website marketing is favored by many industries. While SEO keeps constantly evolving, adapting to the changing landscape and implementing new techniques is paramount. Below are listed the key steps businesses need to focus on when developing their own marketing strategies.
STEP 1: Setting Your Goal
A few years ago, SEO was considered nothing more than a link building strategy. Following Google’s evolving algorithm updates, this approach has turned into a hazardous one. Today, businesses need to carefully determine their goals, based on in-depth market research, and establish the keywords to rank for. A carefully conducted analysis will lead to a quality strategy to be implemented, which is why enough time and effort should be devoted to this first step.
STEP 2: Keyword Research
Choosing the right keywords to rank for is the single most important step in the entire process. Keyword research will give you a clear picture of what your potential visitors are searching for and in what manner, and you can adapt your strategy accordingly. The mistake most frequently made by webmasters is choosing the wrong keywords, so using tools such as WordStream or Gogle’s Keyword Planner will help you determine the right course of action.
STEP 3: Analyzing the Competition
Regardless of the competitiveness in your specific niche, you should always take the time to analyze the efforts of your competition. Their websites can offer information relevant to the industry, which can in turn be used to improve your own strategies. A useful tool for analyzing competitor’s performance in Google search is WooRank, which will give you detailed data on numerous factors. Bear in mind that you need not only analyze your direct competition, but any other industry leader as well.
STEP 4: Onsite Optimization
Optimizing your website is the key factor behind its potential growth. Determining the right keywords is not the only important decision: you also need to consider page load speeds, proper display on different screen sizes, etc. Your website also needs to be readable to Google’s spiders. You will also need to focus on content optimization, the prerequisite to which is establishing a stable website.
STEP 5: Developing a Content Strategy
Quality content is more important than ever, and it opens up the path to better rankings. The first step to achieve this is publishing relevant insights on the company blog, in order to show both your costumers and Google that you are an expert in your field. This is also the step towards generating quality leads through different distribution channels. Sharing your content on your social media profiles will generate exposure to a wide audience, increasing the number of your visitors.
STEP 6: Monitoring and Analysis
Continually monitoring your site’s performance is essential for additional development. This way you will be able to ensure you stay on top of any changes to your strategies that need to be made. Two of the most widely used tools are Google Analytics or Google Webmaster Tools, which will provide all the necessary data you need to determine your course of action.
As can be seen from the above listed steps, SEO is a continual activity which entails the integration of multiple strategies and development courses. Adhering to these steps will hopefully help you find your way through the digital marketing maze, and improve your ranking efforts.